WHOOP Selected for Inclusion in CMS’s ACCESS Program to Bring Technology-Enabled Care to Medicare Beneficiaries

WHOOP, the human performance company, announced that its affiliated health care provider, WHOOP Physician Services, PC, was selected into the Centres for Medicare & Medicaid Services (CMS) Innovation Centre’s ACCESS program, a new initiative designed to expand access to high-quality, technology-enabled care for Medicare beneficiaries managing chronic conditions.

Through this program, eligible Medicare beneficiaries will be able to receive WHOOP and its data-driven wellness platform, allowing eligible adults to access technology-enabled care, personalised insights, and real-time coaching. WHOOP Physician Services has been named to the first cohort of the program and expects to be enrolling Medicare beneficiaries beginning later this summer when the program launches.

The ACCESS program is designed to expand access to innovative care models that leverage technology to improve outcomes and reduce costs, particularly for chronic disease management. The inclusion of WHOOP technology reflects a growing recognition that access to real-time data and personalised coaching can play a critical role in improving long-term health.

Eligible beneficiaries can participate in the ACCESS program without disrupting their existing care. Patients do not need to change their primary doctor, give up other treatments, or alter their current Medicare coverage. The ACCESS program is designed to integrate seamlessly into their broader care journey. By including WHOOP technology in their care journey, Medicare beneficiaries will be able to obtain personalised coaching and continuous, data-driven support between doctor visits. WHOOP Physician Services will cover cost-sharing associated with the ACCESS program, removing financial barriers and making technology-enabled care more accessible to seniors.

“This is a turning point for Medicare in America,” said Will Ahmed, Founder and CEO of WHOOP, Inc. “For the first time, continuous, real-time data can guide care for millions of adults not just inside a doctor’s office, but every day of their lives. WHOOP was built on the belief that better insight drives better outcomes. Through ACCESS, we can bring that to a population that needs it most.”

“Since the announcement of ACCESS in December, we’ve been relentlessly focused on building a care journey that can truly change the trajectory of health for individuals with early cardiometabolic risk,” said Dr Dan Henderson, Medical Director of WHOOP Physician Services, PC. “By combining continuous data, personalised coaching, and clinical oversight, we can move beyond reactive medicine and deliver a more proactive, performance-driven approach to long-term health.”